About us

Love Letters began with a simple idea: jewelry should change as easily as we do.
Charlene, the founder and creative heart behind the brand, wanted to create something playful yet personal — jewelry that lets you express yourself in the moment, not just wear what someone else designed. She envisioned a way for people to build their own pieces — to turn jewelry into a small act of creation.

That vision became the Magic Chain.
It looks like an elegant chain, but it opens and closes effortlessly, letting you add, remove, or rearrange charms and beads whenever you want — no tools, no jeweler, no waiting. One necklace can transform endlessly: today’s favorite charm, tomorrow’s new combination.

Alongside the Magic Chain collections, Charlene also designs and curates a line of ready-made jewelry — timeless necklaces, bracelets, and earrings that can be worn on their own or paired with your custom creations. Each piece reflects her signature minimalist aesthetic and attention to detail, made to complement every style and occasion.

In our Tel Aviv boutique, you can sit down with a matcha, take your time, and design your own jewelry in a calm, creative space. We call it the Love Letters experience — part jewelry store, part workshop.
Online, the same idea comes to life through beautifully packaged DIY kits, giving you everything you need to create your piece at home — your chain, beads, charms, and the freedom to make it yours.

       

Love Letters isn’t just about accessories — it’s about expression, connection, and stories told through small details. Every charm can carry meaning: a name, a memory, a moment.
Charlene believes jewelry should be something you create — not just something you buy. And with Love Letters, it’s never finished; it grows and changes with you.